With over a decade and a half of experience guiding clients toward financial freedom, Sean West is committed to helping business owners, families, and individuals make work optional in retirement. Specializing in retirement income and tax planning, Sean believes that every financial decision should be grounded in financial science, time-tested principles, and a thorough planning process. His approach is built on transparency, trust, and a genuine commitment to his clients’ peace of mind.

Since starting as a financial advisor in 2007, Sean has worked as a senior advisor, steering clients through ever-evolving financial landscapes with clarity and confidence. Under his leadership, White Cloud has become a go-to destination for those seeking to build, preserve, and protect their wealth. Sean is a CFP® Certified Financial Planner and did his studies through Boston University's College for Financial Planning. Prior to becoming an advisor, he received his bachelor’s degree in business management from BYU Idaho.
Sean believes in building long-term relationships with clients by listening and truly understanding what clients value. By understanding and seeing the whole picture Sean ensures each client is empowered to make prudent financial decisions about their future.

Outside the office, Sean’s passion for planning extends to his love for adventure and the great outdoors. He’s an avid backpacker, hunter, skier, and water skier, never missing a chance to reconnect with nature. A true family man, Sean is happily married to his wife, Kim, and together they enjoy making memories with their four children. Sean enjoys serving in the church and community. Whether exploring mountain trails or enjoying a cozy family night in, Sean finds joy in every moment, on and off the clock.

With a passion for financial planning and a commitment to serving others, Jacob (Jake) Nye helps clients navigate life’s financial complexities with clarity and confidence. As a
CFP® Certified Financial Planner, Jake blends technical expertise with a personalized, relationship-centered approach—ensuring that every recommendation reflects what matters most to each client.

Jake joined White Cloud in 2023 after graduating from BYU–Idaho with a bachelor’s degree in finance and completing a financial planning minor. His path to financial advising began long before college. Growing up in a military family that moved often, Jake learned early how to connect with people from all backgrounds and developed a deep appreciation for stability, service, and meaningful relationships. No matter where he lived, the Treasure Valley always felt like home, shaping his desire to build lasting connections within the community he loves.

At White Cloud, Jake and Sean work as partners in planning, each bringing unique strengths to the firm. Jake leads the next generation of financial planning at White Cloud, combining thoughtful analysis with a talent for turning complex topics into simple,
understandable strategies. Whether optimizing tax planning, designing retirement income systems, or building resilient investment portfolios, Jake’s goal is always the same: to help clients feel confident and empowered in their financial journey.

Faith plays a central role in Jake’s life, guiding how he serves clients, his community, and his growing family. Outside the office, he finds joy exploring Idaho’s mountains and rivers, white-water rafting, hunting, reading, and spending quality time with his wife, Maddy, and their children. Whether in the outdoors or at home with his family, Jake is driven by purpose and grounded in a desire to uplift those around him.

For more than 20 years, Zach has helped people navigate some of life’s most important decisions. As a senior business and human resources leader, he partnered with employees, business owners, and executives in organizations ranging from small businesses and venture capital firms to global Fortune 100 and 2000 companies. Whether helping individuals navigate career decisions, advising leaders through complex business challenges, or developing long-term workforce strategies, Zach earned a reputation as a trusted advisor who listens first, builds lasting relationships, and genuinely cares about helping people succeed.

Those same principles naturally led Zach to financial planning. He believes every client deserves thoughtful guidance, honest conversations, and a financial plan built around what matters most to them. Zach is especially passionate about helping business owners and entrepreneurs think strategically about both their businesses and their personal financial futures. Drawing on years of experience advising leaders on workforce planning, organizational strategy, and long-term decision-making, he enjoys helping clients align today’s business decisions with tomorrow’s financial goals.

Outside of the office, Zach enjoys spending time with family and friends and making the most of the outdoors. He is also an avid handyman and an aspiring sourdough baker who enjoys tackling new projects and perfecting his latest loaf. Zach and his wife, Jenelle, have six children and love spending time together playing games, watching movies, discovering great food, and seeking out fun outdoor adventures.

John joined White Cloud in 2024 after a distinguished 20-year career with the U.S. Department of State. His assignments took him from Washington, DC to such diverse locations as Nepal, Australia, Egypt, Peru, the Netherlands, and Afghanistan.
John earned a Bachelor of Arts (B.A.) and a Juris Doctor (JD) from the University of Texas at Austin, equipping him with a strong foundation in law and public policy. Later, he pursued a Master of Arts (M.A.) at the U.S. Naval War College in Newport, Rhode Island, where he deepened his knowledge in international security and strategic planning. This combination of academic credentials and field experience uniquely positions him to approach challenges with a broad, analytical perspective, making him a valuable asset to White Cloud and its clients.

Outside of his professional life, John is an outdoor enthusiast who takes full advantage of each season. He is an avid skier who enjoys the thrill of winter sports, and during the warmer months, he can often be found hiking scenic trails or cycling through new routes. His love for the outdoors fuels his energy and focus, qualities he brings into his role at White Cloud.

As part of the White Cloud team, John is committed to delivering service that is both personable and efficient. His approach to client care emphasizes responsiveness and thorough attention to detail. Whether you are a new client or have an established relationship with White Cloud, John ensures that your needs are met promptly and professionally.